Over $300k generated in front end shopify sales for a brand selling a niche book:
Over 200 sales in 40 days for a swim coach after a complete strategy revamp which decreased Cost per purchase from $90 to $11:
Over 300 sales for a digital B2B product with average order value of $47 and a stable 17 EUR Cost Per Acquisition with 150 EUR daily spend:
Over 500 leads for a HOME BUILDER which went on to generate half a million EUR on 5k EUR ad spend:
Over 13 in-person, office appointments for a contractor selling $50k offers/packages.
You've been lied to. Setting up facebook ad campaigns that bring in PROFIT is not this huge, convoluted thing that you need to hire experts to handle, ESPECIALLY if you're NOT an established company, doing millions per year, that needs to scale and outsource to do so.
It's actually way easier than you think.
Business manager setup will take you 15 minutes, tops.
Creating your initial, foundation ads to validate your offer and bring in PROFIT will take you an afternoon.
The super secret is in the campaign setup which you can only get when you purchase my $97 upsell..
Just kidding.
It's literally 1 campaign, 1 ad set, 5 different ads with open targeting as your foundation.
While most people fiddle around with facebook ads settings, spend hours looking at ad, trying to understand data and then try to optimize it themselves, I let algorithm do the work.
And yes, sometimes you'll need to reign in a little bit of control, but I'll show you when and how.
For me and my clients, ads are a corner stone of business that we're not spending more than 2 hours per week optimizing, if that.
That's because our ads are evergreen. They work for months and years, not weeks.
Once you get the foundations right, the stress disappears because you'll know EXACTLY what you need to do and when.
While most people are using direct response tactics to pursue leads into appointments or sales by ONLY targeting the desperate, penny pinching market segment, our approach is more hollistic:
I'll show you how we're targeting the whole spectrum of your market with just 5 foundational ads that you can set up in 1 afternoon and see results roll in the next day.
My system is not hard to implement, you don't need to be a marketing genius to make it work and you don't need to have prior experience.
My secret?
Ugly, half-assed, human-made ads. Like this one:
Am I embarrassed to show it to people?
Slightly.
Is it making me a boat load of sales?
100%.
In fact, this ad has the lowest cost per purchase out of the last 50 ads I've made this year.
If you can draw scribbles like that, you can make this strategy work.
If you can't.. we'll, back to the kinder garden.
Here's another one:
And look, there's even a typo in there. This puppy is getting me $15 purchases on a $70 AOV product.
Look at the mess in the background!!
Most people wouldn't publish ads like this, but that's the exact reason they work so extremely well.
It's the scribble you'd send in a group chat.
It's the selfie video you'd send to your grandpa explaining that he needs a different remote to control Netflix.
There's more simple and easy ad formats inside along with the whole system on how you can set it up for your business.
Take the stupid simple campaign setup which you can implement in 15 minutes and forget about tech & fiddling with ads manager to put focus back on your business, not clicking buttons on Facebook.
Time to implement: 15 minutes
Create ugly creatives, Implement the foundational 5 ads which will cover your bases & bring in sales and appointments that get you excited to run your business.
Time to implement: 1-2 hours
Use this unconventional method to come up with a unique ad copy that's inherently you, is authentic and pulls people towards your business.
(This is DOES NOT use chatGPT)
Now that your campaign brings in daily leads and sales, it's time to scale it. Use my 5 simple rules to Optimising & Scaling to know what to do and when.
Time to implement: 10 minutes
Most businesses are that salesman that's on the street, waving his sign, heckling pedestrians who're 1 step away from calling the police. Desperation and slight twitching of one eye. THAT'S the problem.
My ads system shows you how you can become the cool bastard sitting in a leather chair sipping coffee and having leads, sales and signed contracts come to you....
..while that poor bastard’s out there yelling into traffic, sweating through his shirt, one bad lead away from eating batteries and live-streaming his breakdown “for reach.”
You sell a high ticket product or service and are ready to scale with paid traffic or you're already running ads that suck your budget dry with nothing to show for it,
Agency, Consulting Company, Coach, Bookkeeper, etc, etc - I welcome you all. It'll work for you all.
$9 flat.
Ouch. Come say it to my face. Or email me at [email protected] and I'll issue a full refund, no questions asked. Either works.
You get step-by-step video walkthrough of me showing how to ideate your campaigns, how to set them up in ads manager, real examples of the ads to create. It's not a high-level overview. It's getting into trenches and details, because I love details.
Si senior, email me at [email protected] and we'll take care of it.